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What we think

The reasoning behind what we recommend, including the parts that argue against spending money with us.

6 posts

The demo is notthe test.Tuesday afternoon is.

6 min read

Adoption beats capability, and Tuesday afternoon is the test

The best system is the one somebody opens when nothing is being demonstrated. Designing for that is a constraint on the build, not a smaller version of it.

  • advisory
  • build
The invoice isthe small number.

6 min read

The tool nobody uses is the most expensive one

Software costs what you paid, plus a year of your team working around it. The second number is usually the larger one, and nobody puts it in the comparison.

  • advisory
  • pricing
The tool you abandoned wroteyour requirements.

5 min read

You already tried a tool for this. That is useful evidence

A tool your team abandoned has recorded the requirement nobody wrote down. Read it before you buy the replacement, because the replacement usually fails in the same place.

  • advisory
  • build
AI, or automation?

6 min read

Most people who ask us for AI want automation

The difference is not academic. It usually decides whether a project costs half of what you were expecting, and whether it still works in a year.

  • advisory
  • automation
  • ai
"How muchwill it cost?"

5 min read

Why nobody will give you a price for custom software

Anyone who quotes before they know four specific things is guessing, and the guess is either padded to cover the risk or low enough to become an argument later.

  • advisory
  • pricing

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